Learn how to find a printer who offers the best quality, price, and customer experience
Not all printers are created equal. Before dipping into your marketing budget, it’s important to know how to find an expert who can create a binder to fit your needs.
The best binder printing specialists deliver quality on several key levels – products, pricing, printing, and support.
In this article, we share tips for evaluating printing companies on each of those points. With this valuable advice, it should be a cinch to find a printer who can create a binder that enhances your brand while staying within your budget.
Support. A personal touch improves both customer experience and printing results. Sales representatives who have expertise in graphic design, printing, and marketing can provide guidance on product and printing choices that help you get a quality binder at a comfortable price. We recommend selecting a binder specialist with knowledgeable staff who are easily reachable by phone. Chat and email are fine too but being able to talk to an actual human being to ask questions or clarify your order will ensure the best outcome.
Quality. Marketing collateral is the face your company presents to the world, so both the printing and the materials binders are made from must be high quality. A good way to assess quality is to request custom binder samples. This also helps you pick the look and feel you want.
To avoid wasting time and money on reprints, we suggest picking a printer who follows a robust quality assurance process. This should include reviewing design files before printing, checking that art files match order specifications, and calibrating equipment for accurate cutting, folding, and color reproduction.
Selection. A broad selection makes it easier to design a binder with the options and features you want. Starting with the right product is less expensive than having a binder manufactured specifically for your project. So, a printer who offers a selection that already includes the type of binder you want will help keep costs in check.
Customization Options. Impactful marketing materials help companies stand out from the competition. To ensure a one-of-a-kind piece, we recommend selecting a printer who offers a complete array of customizations, including:
- Die cuts
- Print methods
- Inks and foils
Reputation. The top printers have a reputation for quality work and satisfied customers. To see how happy previous clients were, check for testimonials on the company’s website and Google each printer to read public reviews. Of course, a recommendation from someone you trust is always the gold standard.
Pricing. Whatever your budget, it’s important to get the best value for the price. Comparing quotes from companies you’re considering will help. When evaluating quotes, avoid sacrificing quality for a lower price. Look out for hidden extras such as set-up fees. Confirm that quotes are final prices, not estimates, and that shipping and all other costs are included.
As binder printing specialists, we strive to deliver on all these points. When it comes to promoting your brand with professional custom binders, Binders, Inc. offers a broad selection of durable, high-quality products and a full range of printing options.
If you need help getting started, our experienced and friendly sales representatives will be happy to discuss our custom printing options. We invite you to call us at 1-800-962-1807 for assistance.