The average smartphone user spends over three hours a day on their phones, according to recent research. And while statistics such as this prove that digital activity is in no way in decline, other indicators prove that the way in which we’re interacting while we’re online and using social media is changing. “To understand what’s […]
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Opposites Attract in Pantone Colors of the Year
Researchers from Virginia Tech recommend well-fitted three-layer masks to help prevent the spread of COVID. For 2021, the color institute chose Ultimate Gray and the vibrant yellow Illuminating, a combination that evokes both steadiness and hope. After the tumultuousness and uncertainty that have defined much of 2020, people are looking both for rock-solid dependability and […]
Pantone picks two colors of the year, and they’re complete opposites
Optimism and somberness collide in Pantone’s 2021 Color(s) of the Year. [Photo: Pantone] Following one of the bleakest years in memory, Pantone has announced its 2021 color of the year. And it’s not one but two colors, designed to create the sensation of a fresh sunrise over rocky terrain. The colors are called Illuminating, a […]
How “Old School” Paper Still Helps Modern Businesses Boost Productivity
It’s easy to feel like you need the newest and latest app, device or software available when you’re looking to solve an issue within your business. But those digital “quick” fixes may not always be the smartest or most efficient answer to your problem. Try as we might to do away with it, old, reliable […]
2020 ASI Global Ad Impressions Study Highlights
Here are some key takeaways from this year’s comprehensive swag report, including crucial data about mask usage. Just over half of consumers would look on an advertiser more favorably if they received a logoed mask from them, and 57% would be more likely to do business with a company that gave them an imprinted mask. […]
The Long Road to Supplier Diversity
Will recent outrage over racism and discrimination finally force buyers to get serious about supporting woman- and minority-owned businesses? As Americans this summer voiced their outrage over racism, companies were loudly doing the same. On social media, McDonald’s and Nike displayed messages of support, and major brands like Airbnb, Amazon and Microsoft promised major donations. […]