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Opposites Attract in Pantone Colors of the Year

Researchers from Virginia Tech recommend well-fitted three-layer masks to help prevent the spread of COVID. For 2021, the color institute chose Ultimate Gray and the vibrant yellow Illuminating, a combination that evokes both steadiness and hope. After the tumultuousness and uncertainty that have defined much of 2020, people are looking both for rock-solid dependability and […]

2020 ASI Global Ad Impressions Study Highlights

Here are some key takeaways from this year’s comprehensive swag report, including crucial data about mask usage. Just over half of consumers would look on an advertiser more favorably if they received a logoed mask from them, and 57% would be more likely to do business with a company that gave them an imprinted mask. […]

The Long Road to Supplier Diversity

Will recent outrage over racism and discrimination finally force buyers to get serious about supporting woman- and minority-owned businesses? As Americans this summer voiced their outrage over racism, companies were loudly doing the same. On social media, McDonald’s and Nike displayed messages of support, and major brands like Airbnb, Amazon and Microsoft promised major donations. […]

Medical Mask Hooks

Inkwell Designers has gotten innovative, making a brandable product that pulls medical masks tighter. As the health and economic impacts of the coronavirus intensified, Desiree Colonna wanted to do something to contribute to the fight against the pandemic and keep some business moving at her Woodstock, GA-based Inkwell Designers (asi/553001). Her solution? Leverage her promotional […]