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Report: Retailers See Totes as Marketing Tools

Bans on single-use plastic bags are a factor driving brands’ interest in reusable bags. Demand for branded totes is forecast to rise among retailers, according to a just-released report from Adweek. Though the increase in single-use plastic bag bans has often been the impetus for the growth, certain high-profile brands are also making the most […]

Commentary: More Than Trinkets and Trash

Promo products branded with powerful messages can serve as a tangible force for good during difficult times. Recently, we’ve spotted news reports referring to promotional products as “trinkets and trash.” The tired slag ignores the cost-effective, ROI-rich impact that promo products can have when the solutions are tailored intelligently to a client’s audience. Read more […]

2019 Promo Item of the Year: Reusable Straws

Whether they’re stainless steel or silicone, the year’s hottest product trend on land has its roots deep in the sea. While many zeitgeist-y movements are kick-started by fashion, pop culture or people with the last name Kardashian, the driver of this year’s biggest product trend has a less auspicious – and way more interesting – […]

OK Boomer Is The Hottest Trend In Moment Merch

The phrase is Gen Z’s dismissive riposte to Baby Boomers and other older folks. “Moment merch” has been used to do everything from champion social justice issues and convey political messaging to capitalize on hot topics in sports and entertainment. OK Boomer T-shirt on Amazon from Grizzly Designs. Now, the moment merch phenomenon, which involves […]

Custom Scrunchies Are Hot Promo Trend

Promotional products distributors can capitalize by selling similar styles to a variety of markets. A time traveler from the ’90s would feel right at home these days. Retailers are hawking Friends-inspired merch – like the “Pivot” hoodie at Target, inspired from the iconic couch-moving scene in the 25-year-old sitcom – and fanny packs are cool […]

Trend Alert: Glow Hard or Go Home

Warning: Blindingly bright fashion ahead. From slime green to highlighter yellow, striking fluorescent hues are glaring down runways and beaming from closets, all while serving up some serious ’80s flashbacks. Loud, eye-catching neon is back, and it’s not just for ravers anymore. Neon first became trendy 30-plus years ago, when outrageously colored workout apparel and […]