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Warning: Blindingly bright fashion ahead. From slime green to highlighter yellow, striking fluorescent hues are glaring down runways and beaming from closets, all while serving up some serious ’80s flashbacks. Loud, eye-catching neon is back, and it’s not just for ravers anymore. Neon first became trendy 30-plus years ago, when outrageously colored workout apparel and […]
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7 Merch Trends From the US Open Swag Collection
Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield than Jack Nicklaus. Still, we love the action on the greens – and the branded merchandise that customarily accompanies golf’s Major tournaments, like the upcoming U.S. Open Championship at Pebble Beach (June 13 to June 16). So, as we did with the PGA […]
Will Smith Releases New Fresh Prince of Bel-Air Merch & Its Suddenly 1992
The mega star’s limited-time swag collection is another sign of the marketing potential in the 90s nostalgia trend. “In west Philadelphia born and raised / On the playground was where I spent most of my days…” If you’re a child of the 1990s, you probably just had total recall on what comes next. “Chillin’ out […]
Study: Brands Values & Beliefs Increasingly Influencing Consumer Purchasing
The global study from Accenture Strategy provided data and tips for building stronger consumer connections and sustaining competitiveness by becoming purpose-led. For today’s consumer, it’s not just a company’s products and pricing that matter – it’s the brand’s values and beliefs. That’s according to a new worldwide study, which found nearly two-thirds (63%) prefer to […]
New Branded Merchandise From Apple is 80s-Tastic
The retro-inspired T-Shirt designs are available strictly at the Apple Park Visitor Center. They herald a growing trend toward vintage looks. Apple is going retro with some new logoed merchandise. The global technology company recently released new branded apparel that’s exclusively available at its Apple Park Visitor Center in Cupertino, CA. As 9to5Mac noted, three of […]
7 Secrets for Designing the PERFECT Coffee Mug Slogan
By Jack White No matter where you come from, you probably share the love for coffee with the rest of your community. There was one joke I heard back in the old days: “When you have an awkward moment of silence with someone, start talking about coffee — if they’re passionate about it, they’ll immediately open […]