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2020 ASI Global Ad Impressions Study Highlights

Here are some key takeaways from this year’s comprehensive swag report, including crucial data about mask usage. Just over half of consumers would look on an advertiser more favorably if they received a logoed mask from them, and 57% would be more likely to do business with a company that gave them an imprinted mask. […]

The Long Road to Supplier Diversity

Will recent outrage over racism and discrimination finally force buyers to get serious about supporting woman- and minority-owned businesses? As Americans this summer voiced their outrage over racism, companies were loudly doing the same. On social media, McDonald’s and Nike displayed messages of support, and major brands like Airbnb, Amazon and Microsoft promised major donations. […]

Medical Mask Hooks

Inkwell Designers has gotten innovative, making a brandable product that pulls medical masks tighter. As the health and economic impacts of the coronavirus intensified, Desiree Colonna wanted to do something to contribute to the fight against the pandemic and keep some business moving at her Woodstock, GA-based Inkwell Designers (asi/553001). Her solution? Leverage her promotional […]

2019 ASI’s Ad Impressions Study

By John Corrigan Study: Get the complete 2019 Global Ad Impressions Study here 1. Buyers’ Homes Contain Many Branded Products Data shows the average household in the U.S. owns 30 promotional items. Gen X-led households own an average of 34 items, followed by millennials (30) and baby boomers (28). “The ubiquity of promotional products in America is […]

Report: Retailers See Totes as Marketing Tools

Bans on single-use plastic bags are a factor driving brands’ interest in reusable bags. Demand for branded totes is forecast to rise among retailers, according to a just-released report from Adweek. Though the increase in single-use plastic bag bans has often been the impetus for the growth, certain high-profile brands are also making the most […]

Commentary: More Than Trinkets and Trash

Promo products branded with powerful messages can serve as a tangible force for good during difficult times. Recently, we’ve spotted news reports referring to promotional products as “trinkets and trash.” The tired slag ignores the cost-effective, ROI-rich impact that promo products can have when the solutions are tailored intelligently to a client’s audience. Read more […]