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As Events Return So Should Promo Products

At a food truck and music festival in northern New Jersey recently, there were almost no promo products to be had. With the pandemic finally showing signs of receding, events both big and small are popping up all over the country. People are looking for reasons to get outside, and they have money to spend. […]

How to build a community for your business

The average smartphone user spends over three hours a day on their phones, according to recent research. And while statistics such as this prove that digital activity is in no way in decline, other indicators prove that the way in which we’re interacting while we’re online and using social media is changing. “To understand what’s […]

Opposites Attract in Pantone Colors of the Year

Researchers from Virginia Tech recommend well-fitted three-layer masks to help prevent the spread of COVID. For 2021, the color institute chose Ultimate Gray and the vibrant yellow Illuminating, a combination that evokes both steadiness and hope. After the tumultuousness and uncertainty that have defined much of 2020, people are looking both for rock-solid dependability and […]

2020 ASI Global Ad Impressions Study Highlights

Here are some key takeaways from this year’s comprehensive swag report, including crucial data about mask usage. Just over half of consumers would look on an advertiser more favorably if they received a logoed mask from them, and 57% would be more likely to do business with a company that gave them an imprinted mask. […]