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2019 Promo Item of the Year: Reusable Straws

Whether they’re stainless steel or silicone, the year’s hottest product trend on land has its roots deep in the sea. While many zeitgeist-y movements are kick-started by fashion, pop culture or people with the last name Kardashian, the driver of this year’s biggest product trend has a less auspicious – and way more interesting – […]

OK Boomer Is The Hottest Trend In Moment Merch

The phrase is Gen Z’s dismissive riposte to Baby Boomers and other older folks. “Moment merch” has been used to do everything from champion social justice issues and convey political messaging to capitalize on hot topics in sports and entertainment. OK Boomer T-shirt on Amazon from Grizzly Designs. Now, the moment merch phenomenon, which involves […]

Custom Scrunchies Are Hot Promo Trend

Promotional products distributors can capitalize by selling similar styles to a variety of markets. A time traveler from the ’90s would feel right at home these days. Retailers are hawking Friends-inspired merch – like the “Pivot” hoodie at Target, inspired from the iconic couch-moving scene in the 25-year-old sitcom – and fanny packs are cool […]

Trend Alert: Glow Hard or Go Home

Warning: Blindingly bright fashion ahead. From slime green to highlighter yellow, striking fluorescent hues are glaring down runways and beaming from closets, all while serving up some serious ’80s flashbacks. Loud, eye-catching neon is back, and it’s not just for ravers anymore. Neon first became trendy 30-plus years ago, when outrageously colored workout apparel and […]

7 Merch Trends From the US Open Swag Collection

Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield than Jack Nicklaus. Still, we love the action on the greens – and the branded merchandise that customarily accompanies golf’s Major tournaments, like the upcoming U.S. Open Championship at Pebble Beach (June 13 to June 16). So, as we did with the PGA […]