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Custom Scrunchies Are Hot Promo Trend

Promotional products distributors can capitalize by selling similar styles to a variety of markets. A time traveler from the ’90s would feel right at home these days. Retailers are hawking Friends-inspired merch – like the “Pivot” hoodie at Target, inspired from the iconic couch-moving scene in the 25-year-old sitcom – and fanny packs are cool […]

Trend Alert: Glow Hard or Go Home

Warning: Blindingly bright fashion ahead. From slime green to highlighter yellow, striking fluorescent hues are glaring down runways and beaming from closets, all while serving up some serious ’80s flashbacks. Loud, eye-catching neon is back, and it’s not just for ravers anymore. Neon first became trendy 30-plus years ago, when outrageously colored workout apparel and […]

7 Merch Trends From the US Open Swag Collection

Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield than Jack Nicklaus. Still, we love the action on the greens – and the branded merchandise that customarily accompanies golf’s Major tournaments, like the upcoming U.S. Open Championship at Pebble Beach (June 13 to June 16). So, as we did with the PGA […]

Study: Brands Values & Beliefs Increasingly Influencing Consumer Purchasing

The global study from Accenture Strategy provided data and tips for building stronger consumer connections and sustaining competitiveness by becoming purpose-led. For today’s consumer, it’s not just a company’s products and pricing that matter – it’s the brand’s values and beliefs. That’s according to a new worldwide study, which found nearly two-thirds (63%) prefer to […]

New Branded Merchandise From Apple is 80s-Tastic

The retro-inspired T-Shirt designs are available strictly at the Apple Park Visitor Center. They herald a growing trend toward vintage looks. Apple is going retro with some new logoed merchandise.  The global technology company recently released new branded apparel that’s exclusively available at its Apple Park Visitor Center in Cupertino, CA. As 9to5Mac noted, three of […]