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7 Merch Trends From the US Open Swag Collection

Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield than Jack Nicklaus. Still, we love the action on the greens – and the branded merchandise that customarily accompanies golf’s Major tournaments, like the upcoming U.S. Open Championship at Pebble Beach (June 13 to June 16). So, as we did with the PGA […]

Study: Brands Values & Beliefs Increasingly Influencing Consumer Purchasing

The global study from Accenture Strategy provided data and tips for building stronger consumer connections and sustaining competitiveness by becoming purpose-led. For today’s consumer, it’s not just a company’s products and pricing that matter – it’s the brand’s values and beliefs. That’s according to a new worldwide study, which found nearly two-thirds (63%) prefer to […]

New Branded Merchandise From Apple is 80s-Tastic

The retro-inspired T-Shirt designs are available strictly at the Apple Park Visitor Center. They herald a growing trend toward vintage looks. Apple is going retro with some new logoed merchandise.  The global technology company recently released new branded apparel that’s exclusively available at its Apple Park Visitor Center in Cupertino, CA. As 9to5Mac noted, three of […]

7 Secrets for Designing the PERFECT Coffee Mug Slogan

By Jack White No matter where you come from, you probably share the love for coffee with the rest of your community. There was one joke I heard back in the old days: “When you have an awkward moment of silence with someone, start talking about coffee — if they’re passionate about it, they’ll immediately open […]

Is LinkedIns New Feature a Threat to the Traditional Business Card

In a Nutshell The simply titled “LinkedIn QR Code” debuted in recent weeks. It lets people quickly connect on the social media platform by scanning QR codes using the LinkedIn app. Could the days of the traditional printed business card be numbered? That question is circulating in professional circles these days in the wake of […]