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Golf Growth Brings New Apparel Trends

Thanks to a pandemic-age boost, more people are taking up the sport – and looking to outfit themselves in versatile, trendy performance wear. Traditional golf apparel is no longer par for the course. An influx of new golfers during the pandemic has helped to change the overall look of the sport, meaning the apparel must […]

As Events Return So Should Promo Products

At a food truck and music festival in northern New Jersey recently, there were almost no promo products to be had. With the pandemic finally showing signs of receding, events both big and small are popping up all over the country. People are looking for reasons to get outside, and they have money to spend. […]

How to build a community for your business

The average smartphone user spends over three hours a day on their phones, according to recent research. And while statistics such as this prove that digital activity is in no way in decline, other indicators prove that the way in which we’re interacting while we’re online and using social media is changing. “To understand what’s […]

The Long Road to Supplier Diversity

Will recent outrage over racism and discrimination finally force buyers to get serious about supporting woman- and minority-owned businesses? As Americans this summer voiced their outrage over racism, companies were loudly doing the same. On social media, McDonald’s and Nike displayed messages of support, and major brands like Airbnb, Amazon and Microsoft promised major donations. […]

Report: Retailers See Totes as Marketing Tools

Bans on single-use plastic bags are a factor driving brands’ interest in reusable bags. Demand for branded totes is forecast to rise among retailers, according to a just-released report from Adweek. Though the increase in single-use plastic bag bans has often been the impetus for the growth, certain high-profile brands are also making the most […]