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Report: Retailers See Totes as Marketing Tools

Bans on single-use plastic bags are a factor driving brands’ interest in reusable bags. Demand for branded totes is forecast to rise among retailers, according to a just-released report from Adweek. Though the increase in single-use plastic bag bans has often been the impetus for the growth, certain high-profile brands are also making the most […]

OK Boomer Is The Hottest Trend In Moment Merch

The phrase is Gen Z’s dismissive riposte to Baby Boomers and other older folks. “Moment merch” has been used to do everything from champion social justice issues and convey political messaging to capitalize on hot topics in sports and entertainment. OK Boomer T-shirt on Amazon from Grizzly Designs. Now, the moment merch phenomenon, which involves […]

Trend Alert: Glow Hard or Go Home

Warning: Blindingly bright fashion ahead. From slime green to highlighter yellow, striking fluorescent hues are glaring down runways and beaming from closets, all while serving up some serious ’80s flashbacks. Loud, eye-catching neon is back, and it’s not just for ravers anymore. Neon first became trendy 30-plus years ago, when outrageously colored workout apparel and […]

7 Merch Trends From the US Open Swag Collection

Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield than Jack Nicklaus. Still, we love the action on the greens – and the branded merchandise that customarily accompanies golf’s Major tournaments, like the upcoming U.S. Open Championship at Pebble Beach (June 13 to June 16). So, as we did with the PGA […]

Study: Brands Values & Beliefs Increasingly Influencing Consumer Purchasing

The global study from Accenture Strategy provided data and tips for building stronger consumer connections and sustaining competitiveness by becoming purpose-led. For today’s consumer, it’s not just a company’s products and pricing that matter – it’s the brand’s values and beliefs. That’s according to a new worldwide study, which found nearly two-thirds (63%) prefer to […]