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Archives for January 2015

Perception is 9/10ths of reality. How are you perceived by your customers?

Your “brand” is the way your customer perceives you.  People recognize your brand (logo/name) including your color schemes faster than reading text alone.  Your logo becomes your brand and that brand becomes a symbol of dependability and trust in the market.  Brand awareness is everywhere. From tight shots of Coke cans in movies to low […]